Filmstruck: Human Connection
Competing in the 2018 Digital Marketing Competition was one of the most challenging experiences I have endured in college. I dealt with several sleepless nights, countless energy drinks, and admittedly, some team clashes. However, it turned out to be one of the most rewarding experiences.
The client for this competition was FilmStruck, a streaming service that offers (classic and eccentric) films from around the world, owned by Turner Broadcasting System. The assignment was to create a digital marketing campaign that would achieve 3 goals: (1) acquire 30k student subscriptions by the end of the year, (2) cultivate a digital community, and (3) develop a university wide administrator strategy and enterprise.
It was fun designing the whole deck, creating a video of our team's personal stories, and inventing a strategy for FilmStruck to utilize!
Our campaign ended up touching on human emotions: Use FilmStruck to connect people globally closing the language gaps, age gaps, and gender gaps. We wanted students to use this service to experience foreign languages, bond with their aging grandparents, and understand each other on an intimate human level.
My team and I made it to the final round and had the honor of pitching to Turner executives. In the end, we didn't win the competition, but we did come in at 2nd place!
