Georgia Museum of Art was a tricky client. They already had art students regularly attending the museum and wanted more students from different colleges to visit. But here's the catch, the Museum of Art made it very clear to my team that they didn't want to come off as "too thirsty" -- meaning no aggressive marketing techniques because they didn't want to come off as desperate. 

At first, we were stumped. Isn't that the whole point of marketing? But after a couple brainstorming sessions, we thought of partnering up with other colleges at the University of Georgia and have those colleges advertise for the museum. 

For example, the music business program and the GMOA could join forces to have a free concert at the museum. The music business students have a free venue, and the GMOA don't have to use their limited budget to attract students to the concert and in turn, the art at the museum.